Don't talk about yourself

                                                         

   Building a community in social media helps your business grow

    Today’s culture is more connected than any time in history. The key to using the social media is participation. Social media are cluttered with irrelevant subject matters that nobody wants to hear about. What people are able to hear is a lot of irrelevant information which is creating a noise, instead of delivering the desired content.

                                                        

     So what is the golden rule here? For business it means not pushing the product. Building a community as we learned from our class reading is essential in brand marketing affords of any business. Brand marketing is not the same in social media today as it  used to be in traditional media. It is not any longer about the company and their product. It is more about noticing who the audience is and targeting the audience with the content they want to hear about.  In a way it makes the audience a center of attention, not your company or your product. When somebody talks too much about himself/herself at a social gathering of any sort, usually the reaction is that people get annoyed with this person and leave to listen to somebody else who is more funny and less self absorbed.

                                          

    Or say, when your date will start bragging about himself on the first date, not listening to a word you are saying, what would your reaction be? Would you stay to listen to  his boring self indulgent stories?

The same refers to companies and their products. Nobody wants to listen about  boring products on the groundswell, unless they are particularly looking for something to buy. So the companies who are able to recognize new social media marketing strategies are implementing new ways of getting customers interact with them, and by doing so, they are building loyalty to the company brand. 

   

  Look at the above you tube video of a successful tampon Procter & Gamble Company campaign that boosted the sales of tampons. If they talked about tampons to 13-14 year old girls, they would certainly not win this audience.

   Instead they created this very successful community talking about the problems of the girls in this age group. The site got to be a popular medium of interaction and as a result became an excellent advertizing tool.

                                            
 

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